Name, image, and likeness policy coming to high school sports
North Carolina — On Wednesday, North Carolina became the 28th state association in the country to pass a policy allowing high school athletes to profit off their name, image, and likeness.
The new policy includes traditional public schools, dozens of charter schools, and four non-boarding schools.
Athletes can start profiting off their name, image, and likeness beginning on July 1 this year.
Under the new policy, student-athletes would be allowed to monetize their NIL through appearances, athlete-owned brands, autographs, camps and clinics, group licensing, product endorsements, promotional activities, and social media.
Schools and coaches would not be allowed to facilitate NIL deals, however. They are not allowed to use NIL to recruit athletes or encourage enrollment, and school employees and coaches cannot act as a student's agent or marketing representative.
This story will be updated with local reactions.
